Hair - Sofia Sjoo

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Hair stylist Sofia Sjoo has not looked back since taking the plunge of turning her hobby into a career.

She’s gone from styling her friends’ hair for fun in her spare time to styling shoots and events for the likes of Adidas, Selfridges, Cara Delevingne and Eva Herzigova.

Sofia started working part-time in a salon in her native Sweden as a 13-year-old, and even earlier than that had given every doll in her house a new hairstyle. It took a few years to realise that being a hair stylist would combine her love of working with people with her creativity.

Eventually, she gave up her job to train full-time as a hair stylist and has loved every day of her work ever since.

Sofia has worked on shoots with Rankin and Juergen Teller, while her editorial work has featured in publications such as Harper's Bazaar, Schön! and the Sunday Times Style.

Editorial

Editorial

Moving Image

Moving Image

Men

Men

Advertising

Advertising

Celebrity/Red Carpet

Celebrity/Red Carpet